The combination of people, talent, and data contributed a large measure to the recent US presidential victory by a former community organizer.
People committed to a cause, a hope, an alternative remain the necessary condition for change. What this campaign demonstates is that the addition of analysts and relevant data make that change effort that much more effective.
Increasingly change agents apply ever more accessible analytics, publicly available data and strategically collected proprietary data to focused community mobilization.
Links: http://bits.blogs.nytimes.com/2012/11/08/the-obama-campaigns-technology-the-force-multiplier/
http://www.cnn.com/2012/11/07/tech/web/obama-campaign-tech-team/index.html
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