Checking the connections

A web site is known by the connections it keeps. In life, the number and quality of connections we have can determine everything from personal longevity to organizational success. Similar phenomenon apply to web sites. The number of links to web site effects the placement of that web site in search listings. Links show who is thinking of you and also willing to refer to you. Links should generate desired attention.

The value of a network increases with the number of connections among its members. Carefully selecting links to quality resources useful to the readers on your web site is sound online strategy. Similarly, knowing who is referring to your site rounds out the online network picture.

Google is best for finding out who is linking to a specific page. For example, using the Google home page, entering

link:www.ohpe.ca/ebulletin/matrix.cfm

displays links to the comprehensive matrix search on OHPE.

This was a surprise. If you don’t have the matrix search on your web site, bookmark it as a personal favourite to tap into years of collective wisdom and information about health promotion.

Yahoo is best for finding out who is linking to any part of a site. On Yahoo, enter:

linkdomain:ohpe.ca

to see all the links to the entire OHPE Bulletin web site!

As expected, many links will be from the same collaborators. Many others from spam blogs — sites set up to attract you and serve ads for revenue. What is interesting, in the OHPE example, is the large number of links to specific feature articles and other items in OHPE. Such information helps validate the original intent for establishing an online presence to make e-bulletin content widely available.

Take a moment and get a network view of the web site that represents your online contribution to health promotion. Replace the examples above with your web address of interest. Note that neither Google nor Yahoo special link commands include the familiar http://.

Web site tracking software can provide additional details for evaluating a web site. The above will provide a picture of your web connections.

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About mielniczuk

Community, systems, design, collaboration, change, evidence, Intelligent Accountability(c)
This entry was posted in Community Mapping, Online Effectiveness. Bookmark the permalink.

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