NYC Dept. of Health puts out with edgy web media

Maybe the site is still too new. Don’t know why the no-name URL http://72.32.200.206/flash/. But it’s worth a look. Both the site and the project it promotes are great examples of applying new media to get the health message out in any language. It is also another example of what may become more popular. In place of an organizationally focused site that changes it’s content over time, we see more single issue sites tied into a specific campaign. A bit like the old paper brochures but with more flash and engagement. Not every health department can compete with the communications budget of NYC. The rest may just have to be more creative.

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About mielniczuk

Community, systems, design, collaboration, change, evidence, Intelligent Accountability(c)
This entry was posted in Healthy Systems, Online Effectiveness. Bookmark the permalink.

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